ABOUT

Heading The Swaggy Way

I'm Carlos Rodriguez. Most people call me Carlitos.

I make photo, video, and content for businesses, brands, and artists across South Florida — based in Broward, working through Miami-Dade and Palm Beach, in English or Spanish.

I've worked every side of a camera. I've been the talent, on commercial, film, and music video sets alongside Dwayne Johnson, Jennifer Lopez, Ricky Martin, Zac Efron, and LeBron James. I've been the one behind it — shooting, directing, and cutting. I write, record, and engineer music, mine and other people's. And in 2018 I started speaking at Harvard, UPenn, and Facebook about something I never planned to talk about publicly.

Different rooms, same job: get a real story out of someone and make it land.

That's why I can direct a client who swears they're terrible on camera — I've stood exactly where they're standing. And it's why artists hand me their rollouts. I've had my own.

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